Good Talk

Good Talk! was a late-night college radio show that I conceptualized, hosted, and promoted from the ground up through PBS’ station, the North 103.3. Airing from 9:00 PM to 11:00 PM, the show focused on creating an engaging and approachable space for conversation, music, and community. What began as an experiment in audience engagement quickly exceeded my expectations—more than 100 people purchased Good Talk! t-shirts, demonstrating a level of enthusiasm and community support that was especially surprising for a niche late-night college radio program.

Through this project, I combined branding, illustration, merchandise design, and grassroots marketing to build a recognizable identity beyond the airwaves, transforming a personal creative endeavor into a tangible “brand” with a dedicated following.