Steak Escape – Eat Proud Campaign

While I was working at wonderhorse, I created the visual content for the Eat Proud campaign for Steak Escape as a visual initiative designed to highlight the brand’s commitment to fresh, high-quality ingredients. The campaign began as a series of large-format print posters that paired bold typography with vibrant imagery to celebrate the ingredients at the heart of Steak Escape’s menu. As the project evolved, the creative direction was adapted into a collection of social media advertisements, allowing the message to reach audiences across digital platforms with greater impact and engagement. The resulting campaign successfully bridged traditional and digital media, creating a versatile brand experience centered on the idea of taking pride in quality ingredients.